Vignesh Karthik is a Digital Marketing Specialist in Canada
I’m a Digital Marketer who can help you win Online.
And here’s my story.
As a graduate of Commerce with a specialization in accountancy, I chose to pursue my post graduation in Chartered Accountancy in India. During the course of my 3 year articleship training, I had audited the financial statements of multiple listed and non-listed corporate entities, and suggested compliance procedures by understanding their business. However, I realized that it was not my passion.
A defining moment in my life that changed the course of my career and gave me a new perspective towards life and my goals was when I decided to become a digital marketer. Having started off as a Content Writer for a website, I understood the importance of content in the digital world. I embarked into a wonderful journey of exploring the different sections of digital media.
Since then, I have portrayed the roles of a Community Manager, SEO Analyst with intensive work in Off-Page SEO, and most recently, a Performance Marketer generating leads through Search Engine Marketing and Social Media Marketing.
Having spent the last 4 years in the digital sector primarily as a content creator, I have realised one important fact: “Content is King” and the right content must be targeted to the right people at the right moment. A right digital strategy can achieve this goal.
Today, everything starts with online research and I want to master this skill of making internet useful for people. As a digital marketer, I want to work in an agency whereby, Ill get to help my clients build Digital Marketing strategies and learn about the different industries.
A Digital Marketing specialist is well equipped with the skills to help a business achieve their objectives.
My Work In Canada
Team Bellantoni Designed an End-to-End Digital Marketing Strategy to Raise Brand Awareness and establish the brand as a prominent player in the Sustainable Fashion Industry.
I worked as a Team Member responsible for creating a strategy for Paid Ad Campaigns and Analytics. I created a Paid Ads Strategy for Google and Social Media with Keyword strategy, Audience targeting, and Ad Creatives.
I also made suggestions for optimizing the Google Analytics account and integrating Google Tag Manager for better reporting. The entire strategy was documented in a full length report and concisely in the PPT slides that I presented to the client during the final Strategy presentation.
Team EventChain designed a Complete Inbound Marketing Strategy for Improving the Brand Awareness, to Generate More Leads, and to Convert the Leads into buying tickets.
Hence I suggested the #SaferandSmarter Strategy that communicated the brand’s value in a simple manner. The strategy ecompassed the different areas of SEO, SEM, Social Media, and Analytics implementation.
As a Team Leader for the Ads and Analytics team, I created the entire Inbound Marketing Workflow utilizing the different areas of Digital Marketing for getting visitors, converting them into leads, and customers.
Team iDance created a Digital Marketing Strategy for the Brand to increase their Brand Awareness and get more people to visit their studio. I suggested the campaign “All Bodies Can Dance” #ABCD that was immediately accepted with a unanimous vote.
The objective of the campaign was to improve Brand Awareness by promoting their unique features. We made suggestions to restructure the website for a better user experience and add relevant content to slowly help iDance become a Dance-Cyclopedia.
As a part of the SEO team, I designed a keyword strategy to target the most relevant keywords for each of the webpages. I also suggested the website silo structure to make navigation easy and flow in the right direction.
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