Vignesh Karthik is a Digital Marketing Specialist in Canada

I’m a Digital Marketer who can help you win Online.

And here’s my story.

As a graduate of Commerce with a specialization in accountancy, I chose to pursue my post graduation in Chartered Accountancy in India. During the course of my 3 year articleship training, I had audited the financial statements of multiple listed and non-listed corporate entities, and suggested compliance procedures by understanding their business. However, I realized that it was not my passion.

A defining moment in my life that changed the course of my career and gave me a new perspective towards life and my goals was when I decided to become a digital marketer. Having started off as a Content Writer for a website, I understood the importance of content in the digital world. I embarked into a wonderful journey of exploring the different sections of digital media.

Since then, I have portrayed the roles of a Community Manager, SEO Analyst with intensive work in Off-Page SEO, and most recently, a Performance Marketer  generating leads through Search Engine Marketing and Social Media Marketing. 

Having spent the last 4  years in the digital sector primarily as a content creator, I have realised one important fact: “Content is King” and the right content must be targeted to the right people at the right moment. A right digital strategy can achieve this goal.

Today, everything starts with online research and I want to master this skill of making internet useful for people. As a digital marketer, I want to work in an agency whereby, Ill get to help my clients build Digital Marketing strategies and learn about the different industries. 

A Digital Marketing specialist is well equipped with the skills to help a business achieve their objectives.

My Work In Canada

Bellantoni Designs Logo


Team Bellantoni Designed an End-to-End Digital Marketing Strategy to Raise Brand Awareness and establish the brand as a prominent player in the Sustainable Fashion Industry. 

I worked as a Team Member responsible for creating a strategy for Paid Ad Campaigns and Analytics. I created a Paid Ads Strategy for Google and Social Media with Keyword strategy, Audience targeting, and Ad Creatives. 

I also made suggestions for optimizing the Google Analytics account and integrating Google Tag Manager for better reporting. The entire strategy was documented in a full length report and concisely in the PPT slides that I presented to the client during the final Strategy presentation.

EventChain SmartTickets Logo

EventChain SmartTickets

Team EventChain designed a Complete Inbound Marketing Strategy for Improving the Brand Awareness, to Generate More Leads, and to Convert the Leads into buying tickets. 

Hence I suggested the #SaferandSmarter Strategy that communicated the brand’s value in a simple manner. The strategy ecompassed the different areas of SEO, SEM, Social Media, and Analytics implementation.

As a Team Leader for the Ads and Analytics team, I created the entire Inbound Marketing Workflow utilizing the different areas of Digital Marketing for getting visitors, converting them into leads, and customers.

idance vancouver logo

iDance Studio, Vancouver

Team iDance created a Digital Marketing Strategy for the Brand to increase their Brand Awareness and get more people to visit their studio. I suggested the campaign “All Bodies Can Dance” #ABCD that was immediately accepted with a unanimous vote. 

The objective of the campaign was to improve Brand Awareness by promoting their unique features. We made suggestions to restructure the website for a better user experience and add relevant content to slowly help iDance become a Dance-Cyclopedia.

As a part of the SEO team, I designed a keyword strategy to target the most relevant keywords for each of the webpages. I also suggested the website silo structure to make navigation easy and flow in the right direction.


To know about digital marketing, visit the blog section.